Johnny Appleseed Festival
2015 Gold Advertising Honor - Ad Fed Fort Wayne
The Johnny Appleseed Festival is a yearly celebration that commemorates John Chapman, aka Johnny Appleseed. The current festival logo — which lacks a distinctive symbol and strong typography — has become outdated. With this self-initiated piece, my goal was to breathe new life into the festival by creating a lively and memorable new symbol, alongside creative packaging and marketing possibilities.
