Client: Morley Companies, Inc.
Creative Director: Mark Green
Art Direction/Graphic Design: Nathan Runda
Graphic Design: Jess Rogner, Kelly Walz, Micah McKannah
Web Design: Nathan Runda
Video/Motion Design: Nathan Runda
For more than 160 years, Morley has provided unparalleled customer service. Founded in 1863, it has grown into a multi-faceted company specializing in business process outsourcing (BPO), corporate events, and exhibit design.
Challenge: Rebranding an Historic Michigan Company
When approaching a rebrand, it is quite tempting to start from scratch. While a brand new logo is often part of the rebrand equation, the unique challenge here was to build upon an established identity. For Morley, that meant leveraging the equity of their existing logo while breathing new life into the overall brand identity.
Watch the hype video on YouTube: